Brooklyn Cyclones, a minor league baseball team, came to Impakt looking for an increase in ticket sales. They realized that the most efficient advertising method would be a digital campaign, not television.
To increase ticket sales while featuring some prominent theme games, Impakt used an evergreen conversion campaign, along with a separate conversion campaign that contained specific targeting for prominent themed games. Impakt also utilized canvases to go give more detail about themed games in the ads.
The Cyclones made a 166.09% return on their advertising investment and sold over 2000 tickets from Impakt’s campaigns.
166% Return On Investment
2000 Tickets Sold
128% Spend Efficiency