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Brooklyn Cyclones

Brooklyn Cyclones, a minor league baseball team, came to Impakt looking for an increase in ticket sales.

Project Summary

Brooklyn Cyclones, a minor league baseball team, came to Impakt looking for an increase in ticket sales. They realized that the most efficient advertising method would be a digital campaign, not television. 

Our Strategy

To increase ticket sales while featuring some prominent theme games, Impakt used an evergreen conversion campaign, along with a separate conversion campaign that contained specific targeting for prominent themed games. Impakt also utilized canvases to go give more detail about themed games in the ads.

Proven Results

The Cyclones made a 166.09% return on their advertising investment and sold over 2000 tickets from Impakt’s campaigns.

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Return On Investment

Tickets Sold

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Spend Efficiency

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I originally reached out to the Brooklyn Cyclones because I love Baseball.  I knew that working for them would bring more attention to my favorite sport. We worked well together because we shared the same enthusiasm. 

Josh Mckown

Account Executive, Impakt Media

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