Brooklyn Cyclones, a minor league baseball team, came to Impakt looking for an increase in ticket sales.
Brooklyn Cyclones, a minor league baseball team, came to Impakt looking for an increase in ticket sales. They realized that the most efficient advertising method would be a digital campaign, not television.
To increase ticket sales while featuring some prominent theme games, Impakt used an evergreen conversion campaign, along with a separate conversion campaign that contained specific targeting for prominent themed games. Impakt also utilized canvases to go give more detail about themed games in the ads.
The Cyclones made a 166.09% return on their advertising investment and sold over 2000 tickets from Impakt’s campaigns.
Return On Investment
I originally reached out to the Brooklyn Cyclones because I love Baseball. I knew that working for them would bring more attention to my favorite sport. We worked well together because we shared the same enthusiasm.
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