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eCommerce Success During COVID-19

COVID-19 proved to be a difficult time for the economy, but that didn’t mean it had to be a difficult time for our clients. We strode to maintain our momentum through the initial down turns.

Project Summary

 During a two week period of “lock down” not only were we able to increase revenue for clients but, produce triple, even quadruple digit ROAS (return on ad spend)  percentages totaling 15,800.54%, and averaging 2,257.22% per client.

Key Definitions

Amount Spent: The amount spent during the 2 week time frame on ad delivery.
Purchase Conversion Value: The amount of revenue generated from the campaigns.
Add To Cart Conversion Value: The total dollar amount of items added to cart during this time.

Proven Results

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Total Return On Ad Spend

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Average Return on Ad Spend

Weeks Of COVID-19 Lockdown

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During this unfortunate time in world history, it felt good to offer our clients a sense of stability and certainty about at least one aspect of their lives. 

George Cicci

CMO, Impakt Media

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Acting fast to take advantage of the increased screen time on social media made a big impact on client results. Quickly adapting strategy and rolling with the punches was key to unlocking that awesome return potential.

Lacie Geary

Senior Strategist, Impakt Media

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