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By: Abby White
Podcasts have become the talk radio of the streaming generation. Millenials have become the podcast-listening gurus, giving them stable footing and easy accessibility without radio static. It’s slowly starting to phase out radio shows in its entirety. Businesses and CEOs have been quick to jump on…
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By: Abby White
Most businesses, when considering a new expense, tend to be reasonably cautious about spending money. They don’t want to throw their expenses to the wolves without knowing if it has a profitable outcome. What should you consider when you’re looking to increase your marketing outreach or business…
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By: Abby White
Race one of the GNCC eMTB Series, sponsored by Specialized, took place in Washington, GA this past weekend. Impakt Results’ team, consisting of Luke Nesler, Colin Dierman, Adam Mayhew, and Cooper Kuneff, competed in their divisions. They all performed well against the tough terrain and sharp…
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By: Abby White
UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO.CRO, or…
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By: Abby White
This year, Impakt Media is helping spearhead the first United States specific 6 member e-bike team to compete in the 2020 GNCC EMTB Series, sponsored by Specialized. The e-bike team consists of riders Luke Nesler, Jeff Welsh, Adam Mayhew, Colin Dierman, Cooper Kunef, and Nathan Mizener.The COO and…
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By: Abby White
Email marketing is typically a necessity when running an e-commerce business. If people are making purchases, they need an email confirmation of their order or they need a promotional email to remind them to buy things.Email Marketing and YouThe world of email marketing, however, doesn’t come as…
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By: Mike Hudgins
Last week Apple dropped an absolute bombshell on the digital marketing community, but from the update there may be some new opportunities. In this article, I will explain what I believe to be a balanced perspective on all the IOS 14 updates. I want to give a quick disclaimer. I am going to tackle…
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By: Abby White
Conversion Rate Optimization (CRO) is the process of raising the percentage of visitors that take a given action. The action is most commonly measured by purchases, but leads and user engagement can be used as well. Our clients want people to become buyers, and they have to figure out what causes…
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