Barbell Voodoo, an athletic wear company that features pop culture referenced graphics, came to Impakt looking for an increase in their ecommerce sales. They already had sick apparel! They just needed some help getting their designs in front of the right eyeballs.
Impakt saw the unique opportunity to use unicorn targeting for the pop culture referenced graphics. Unicorn targeting takes two completely different target segments and puts them together in an ad set, with the rule that the target market must have both interests. This strategy proved to be extremely lucrative for the client.
In just 6 weeks of run time, Barbell Voodoo was ROI positive on their advertising investment and saw an increase in sales by 34%.
134% Return On Investment
148% Increase In Website Traffic
6 Weeks To ROI Positive