Have you ever wondered what all the hype is about using AI tools such as ChatGPT and other resources in the last year? Well today I’m here to show you how you can use these tools in your marketing to help expedite tasks that typically are time consuming, especially if you have other items you need to accomplish that tend to put your marketing on the back burner.
Common AI Uses
AI technologies offer a broad spectrum of applications in marketing, especially in content creation, where they can enhance creativity, efficiency, and personalization. Here's a list of ways AI can be used for generating content in a marketing setting:
Content Generation:
AI can produce written content like blog posts, articles, product descriptions, and more, tailored to the brand's voice and audience's interests. This can significantly speed up content production and help maintain a consistent posting schedule.
Email Marketing Campaigns:
AI tools can personalize email content for different segments of a brand's audience, improving engagement rates. They can also optimize email subject lines and send times for better open and click-through rates.
Social Media Content:
From generating engaging posts to creating targeted ads, AI can analyze trends and audience preferences to produce content that resonates with users, driving engagement and conversions.
Video Content Creation:
AI can help create and edit video content, including promotional videos, product demos, and social media video ads. It can also tailor videos to different platforms and audience preferences.
Image and Graphic Design:
AI-powered tools can generate unique images, infographics, and designs for use in digital marketing campaigns, websites, and social media, aligning with brand identity and campaign goals.
Voice Search Optimization:
With the rise of voice assistants, AI can help optimize content for voice search, focusing on natural language and question-based queries to improve visibility in voice search results.
Content Curation:
AI can curate relevant content from various sources to share with your audience, providing value and keeping your brand top of mind. This includes selecting articles, videos, and other content types that align with your audience's interests.
Chatbots and Virtual Assistants:
These AI tools can engage customers in real-time, providing personalized recommendations, answering queries, and guiding them through the buying process, enhancing the customer experience.
SEO and Keyword Optimization:
AI can analyze search trends and conduct keyword research to optimize content for better search engine rankings, making it more likely for potential customers to find your content online.
Predictive Analytics:
By analyzing data, AI can predict trends and customer behavior, allowing marketers to create content that addresses future needs and interests, staying ahead of the curve.
A/B Testing:
AI can automate the A/B testing of different content variations, helping marketers quickly determine which headlines, images, or copy perform best with their target audience.
Interactive Content:
AI can be used to create quizzes, polls, and interactive infographics that engage users and provide personalized content or product recommendations based on their responses.
How We Use AI at Impakt
At our agency we use it in a variety of ways beyond the ideas listed above. For example, it’s not uncommon for our web team to use it for more advanced features to write code to solve software problems. This technique has proven to expedite the process, which always makes the client happy.
It’s not uncommon for our social media team to use AI as a means to generate and/or optimize campaign headlines and body copy. Editing is always part of the process, but at least a starting point is achieved quickly. This traditionally has been done manually and still could be, but why not get it done faster!
Also, AI tools are even found in traditional tools like Photoshop now. Coming from a guy who has edited hundreds of thousands of images in my career, I’m always a big fan of tools that can make this task easier.
Finally, I personally have used ChatGPT to help with simple tasks like creating ideas for organic social media posts. Recently, I needed to quickly brainstorm some ideas of how I can promote a new product we are offering. Of course this could be done manually, but why not be faster by using trusted tools?
I crafted the following simple prompt:
“I’m developing a membership program called the Ad Agency Academy that focuses on training businesses how to use predictable marketing systems to grow their sales. The program is structured around a core program called ‘The Traffic Building Masterclass’. We have a ‘Lite Version’ as a starter to this course. In this version, I focus on topics such as mastering the basics, strategy and how to promote while you build. I would like you to give me a list of ideas for social media posts that I can use.”
Within a few seconds, I had a list of 14 ideas I could execute upon. I simply added these ideas to my ‘Organic Pipeline’ tool where I go when it’s time to crank out content. After doing so, I no longer have to think too much, I simply look at the spreadsheet and crank out whatever content would be fastest to create at that moment.
If you would like to learn more about how you can use AI in your business, we offer daily FREE training resources in our new community on Skool. I go over this specific topic plus others in detail so you can apply them to your workflow. Check it out here: Ad Agency Academy
In Closing
Incorporating AI into your marketing strategy can lead to more efficient content creation processes, personalized customer experiences, and ultimately, better campaign performance. As AI technology continues to evolve, its applications in marketing will only expand, offering new opportunities to connect with and engage audiences.
