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Understanding Metrics for Year Over Year Growth

Understanding Metrics for Year Over Year Growth

Hey there, it's Chris, your go-to Customer Love Agent at Impakt! Today, I want to chat about something that's crucial for your business but can sometimes feel like a bit of a headache: metrics. Specifically, let's dive into the world of ROAS, CTR, and individual campaign performance. Trust me,…
Inbox Mastery: Elevate Your Email/SMS Marketing Game

Inbox Mastery: Elevate Your Email/SMS Marketing Game

Email/SMS marketing stands tall, with 30% of global marketers swearing by its unmatched return on investment. It's not just a channel; it's your gateway to exceptional returns and customer engagement. A good rule of thumb to diagnose whether or not you are utilizing this channel effectively is by…
Maximizing Your Shopify Store: A Beginner’s Guide to Success

Maximizing Your Shopify Store: A Beginner’s Guide to Success

Starting a new venture into the world of e-commerce can be thrilling yet daunting, especially when you're aiming to carve out your niche on platforms like Shopify. Shopify provides an expansive toolkit for entrepreneurs looking to sell online, but knowing how to leverage these tools effectively can…
Mini Overview of Advertising Strategies for Social Media

Mini Overview of Advertising Strategies for Social Media

While there isn’t a “set list” of winning strategies for paid advertising, I’m going to go through some of my favorite tactics that can really make a difference. How to fine-tune creative for Facebook/Instagram Choose eye-catching visuals Content is kingSocial media has made attention spans…
Google Lighthouse: The Hidden Score Behind Every Website

Google Lighthouse: The Hidden Score Behind Every Website

In the ever-evolving digital landscape, a business's website is more than just a digital storefront. It's a vital cog in the machinery of online success. Enter Google Lighthouse, a tool that's revolutionizing how businesses perceive and improve their websites. But what exactly is Google Lighthouse,…
How To Make User-Generated Content Work For Your Brand

How To Make User-Generated Content Work For Your Brand

In an online world that is ruled by content, it can be challenging for brands to keep up with the pace needed to consistently produce fresh and interesting assets to showcase to their audience. Even when you have an in-house content production team, you are often limited to only showing your product…
What is Pay Per Click (PPC) Marketing?

What is Pay Per Click (PPC) Marketing?

Digital marketing encompasses a lot of possible platforms and services. They vary from social media marketing (organic or paid), search engine optimization (SEO), forum marketing (reddit ads, etc.), and finally pay per click marketing. PPC marketing is a form of digital marketing where advertisers…
Enhancing Collaboration: The Role of Clear Communication Between Impakt and You

Enhancing Collaboration: The Role of Clear Communication Between Impakt and You

Hello there! I'm Chris, Impakt's Customer Love Agent, and today I want to delve into a fundamental aspect of our collaboration - clear communication. In this dynamic exchange, precision is paramount, ensuring that every message sent contributes to a better understanding of our mutual goals. In the…
Copy that Converts - Mastering the Art of Facebook Ad Copy

Copy that Converts - Mastering the Art of Facebook Ad Copy

Dinosaurs have reached the moon! Weird way to kick off an article on ad copy, right? But that quirky hook succeeded in reeling you in for more – and that's our goal here: to captivate your attention in unexpected ways. So, let's dive into the unconventional terrain of ad copy. Understanding the…
3 Tips To Optimize Your Automotive Website

3 Tips To Optimize Your Automotive Website

Over the last 6 years or so, Impakt has tested over 10 million users with interests in the automotive industry. My name is Mike, and I lead the web team at Impakt. We have worked with brands like FMF, Guts Racing, the biggest bike graphics names, and companies that make everything from side by side…
Tips For New Businesses Starting Out In The Digital Marketing World

Tips For New Businesses Starting Out In The Digital Marketing World

As we all know, social media is ever-changing. But, we are breaking marketing down to the core and are sharing our top 5 tips for new businesses before they act on marketing efforts. First and foremost ensure that you fully understand your business's needs.Why is your product or service unique?/ How…
What We Learned After Using The Facebook Conversion API On Over 20 Websites

What We Learned After Using The Facebook Conversion API On Over 20 Websites

The latest IOS update has caused many mobile users to block the standard Facebook Pixel script. For the past few weeks, we have been guiding business owners through these changes. As of the publication of this article, George and I have helped over 20 business owners migrate to the new Facebook API…
Split Page Testing: CRO And UTM At Work

Split Page Testing: CRO And UTM At Work

UTM is a format, introduced by Google Analytics, that can track unique URLs that a company creates when consumers use them to see how customers behave. Less commonly referred to by its full name, Urchin Tracking Module, it can be utilized in many ways and definitely works well with CRO. CRO, or…
IOS Privacy, Existential Threat To Digital Advertising, Or New Opportunity?

IOS Privacy, Existential Threat To Digital Advertising, Or New Opportunity?

Last week Apple dropped an absolute bombshell on the digital marketing community, but from the update there may be some new opportunities. In this article, I will explain what I believe to be a balanced perspective on all the IOS 14 updates. I want to give a quick disclaimer. I am going to tackle…
Conversion Rate Optimization: What Does It Do? How Does It Help?

Conversion Rate Optimization: What Does It Do? How Does It Help?

Conversion Rate Optimization (CRO) is the process of raising the percentage of visitors that take a given action. The action is most commonly measured by purchases, but leads and user engagement can be used as well. Our clients want people to become buyers, and they have to figure out what causes…
4 Reasons Why Clickfunnels Courses Suck

4 Reasons Why Clickfunnels Courses Suck

Clickfunnels is excellent at making sales, but it doesn’t really care about helping the customer actually learn the material after the purchase is complete. After all, when someone buys your $697 course, you have their money. Clickfunnels is in the business of helping the creator sell the course,…