As Black Friday 2024 approaches, eCommerce businesses are gearing up for one of the most competitive and lucrative sales events of the year. Whether you're a seasoned store owner or just starting out, having the right tools at your disposal can make all the difference. I’m Mike from Impakt Results. In this post, I will explore the most valuable Shopify apps to help your store stand out and maximize conversions during this Black Friday season. Impakt has decided to not take any commission from these links, so that we can deliver an unbiased opinion to you. Let’s dive in!
This app is our favorite for volume discounts and freebies. People love getting free stuff, and Black Friday is the perfect time to offer free items with a purchase! Our largest automotive client is currently using this app to boost conversions!
Although this app doesn’t benefit Impakt specifically, it really helps some of our clients. Basically, the way it works is every customer gets their own affiliate link that allows them to get rewarded for spreading the word about your brand! This is basically low-cost advertising that helps your brand spread through word of mouth. Again, all of our biggest clients are using this app.
This app is expensive af but it’s worth it if your store is a decent size. We have tested it against other options to be the current champion of product recommendations. Our clientele have unusually large catalogs, so this app really helps recommend users the correct products. Although not all of our clients use this one, due to cost, the ones that do swear by it.
Conclusion:
Navigating the rush of Black Friday can feel overwhelming, but with the right tools, you can turn it into your most profitable time of the year. As you prepare for Black Friday 2024, focus on optimizing every touchpoint of your customer journey. This is the third post in our Black Friday 2024 guide! Good luck, and happy selling!