Mini Overview of Advertising Strategies for Social Media

Friday, February 02, 2024

By: Allie Keaton

Mini Overview of Advertising Strategies for Social Media

While there isn’t a “set list” of winning strategies for paid advertising, I’m going to go through some of my favorite tactics that can really make a difference.

How to fine-tune creative for Facebook/Instagram

  • Choose eye-catching visuals Content is king
    • Social media has made attention spans shorter than ever
      • So you really want to grab attention with something that stands out (whether it’s a humorous angle, an interesting trend, etc.)
  • Keeping videos under 30 seconds or less is the sweet spot
  • Tell a story - short form videos with text are even trending right now
  • Use proper dimensions
    • ex) Stories and/or feed placements
  • If using content from an influencer/social page - get permission first!

How to fine-tune ad copy for Facebook/Instagram

  • For headings and body/primary text
    • Keep them clear and concise
      • Headings should be shorter than a sentence
    • Sometimes include emojis to break up text/add flare 😉

TikTok ads

  • The creative should be native to the platform
  • Ads that include trends or humor are deemed more effective
    • The less it seems like an ad the better
    • Blend in

Questions to consider before launching content:

  • Is the content unique?
  • Does it correlate with the brand?
  • Does it stand out to generate clicks/engagement?
  • Would it capture your own attention?

In conclusion, the process of selecting the creative and copy for ads requires a deep understanding of both the target audience and the unique dynamics of each platform. The ever-changing landscape of social media demands flexibility and a commitment to ongoing improvement. Ultimately, by carefully curating and launching ads with a focus on engagement and resonance, businesses can establish a strong digital presence, foster meaningful connections with their audience, and drive the desired outcomes for their campaigns.

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