While there isn’t a “set list” of winning strategies for paid advertising, I’m going to go through some of my favorite tactics that can really make a difference.
How to fine-tune creative for Facebook/Instagram
- Choose eye-catching visuals Content is king
- Social media has made attention spans shorter than ever
- So you really want to grab attention with something that stands out (whether it’s a humorous angle, an interesting trend, etc.)
- Social media has made attention spans shorter than ever
- Keeping videos under 30 seconds or less is the sweet spot
- Tell a story - short form videos with text are even trending right now
- Use proper dimensions
- ex) Stories and/or feed placements
- If using content from an influencer/social page - get permission first!
How to fine-tune ad copy for Facebook/Instagram
- For headings and body/primary text
- Keep them clear and concise
- Headings should be shorter than a sentence
- Sometimes include emojis to break up text/add flare 😉
- Keep them clear and concise
TikTok ads
- The creative should be native to the platform
- Ads that include trends or humor are deemed more effective
- The less it seems like an ad the better
- Blend in
Questions to consider before launching content:
- Is the content unique?
- Does it correlate with the brand?
- Does it stand out to generate clicks/engagement?
- Would it capture your own attention?
In conclusion, the process of selecting the creative and copy for ads requires a deep understanding of both the target audience and the unique dynamics of each platform. The ever-changing landscape of social media demands flexibility and a commitment to ongoing improvement. Ultimately, by carefully curating and launching ads with a focus on engagement and resonance, businesses can establish a strong digital presence, foster meaningful connections with their audience, and drive the desired outcomes for their campaigns.