Beyond the Screen: How Website Accessibility Shapes Our Digital World

Posted Friday, March 15, 2024

By: Bijan Fandey

Beyond the Screen: How Website Accessibility Shapes Our Digital World

In today's digitally driven world, website accessibility is not just a buzzword; it's a pivotal aspect of web development that ensures everyone, including people with disabilities, can access and benefit from online content. But what exactly is website accessibility, and why should businesses prioritize it? This post delves into the significance of making your website accessible, backed by compelling statistics and a brief introduction to tools like Google Lighthouse that can help achieve this goal.

What is Website Accessibility?

Website accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When a website is well-designed, developed, and edited, all users have equal access to information and functionality. This includes ensuring that content is navigable and usable for those using screen readers, keyboard-only navigation, and other assistive technologies.

Why is Website Accessibility Important?

Legal Compliance and Ethical Responsibility

Many countries have laws and regulations requiring digital accessibility, making it a legal obligation for certain businesses. Beyond compliance, there's an ethical imperative to inclusivity, ensuring that the digital world is open to all, mirroring the diversity and inclusivity we strive for in our physical world.

Enhanced User Experience and Reach

Accessibility improvements often lead to a better user experience for all visitors. Simple, clean, and well-organized websites benefit everyone, including those without disabilities. Moreover, considering accessibility can significantly broaden your audience reach. Approximately 15% of the world's population experiences some form of disability. Ignoring accessibility means potentially missing out on a significant portion of your market.

SEO Benefits

Accessible websites tend to rank better in search engines. Many accessibility practices, such as providing alt text for images and ensuring proper header usage, also improve SEO. These practices make your site more discoverable, driving more traffic and engagement.

The Impact of Accessibility on Web Traffic: A Statistical Overview

Recent studies and reports shed light on the substantial impact that accessible technology has on web traffic:

  • Websites that follow WCAG (Web Content Accessibility Guidelines) principles see an increase in site visits, as they cater to a wider audience, including the millions of users who rely on assistive technologies.
  • A 2021 survey revealed that nearly 70% of online shoppers with disabilities abandon a website due to poor accessibility, highlighting the direct link between accessibility and potential revenue.
  • An analysis of Fortune 100 companies showed that those with higher accessibility scores had better financial performance, indicating that accessibility can be a significant factor in a company's success.

These statistics underscore the importance of website accessibility not just as a matter of compliance or ethics, but as a strategic business decision with direct impacts on traffic and revenue.

Google Lighthouse for Accessibility

Google Lighthouse is an open-source, automated tool for improving the quality of web pages. It has audits for performance, accessibility, progressive web apps, SEO, and more. The accessibility audit provides a score and recommendations for improvements, making it a great starting point for anyone looking to enhance their website's accessibility.


Embracing website accessibility is not only about broadening your audience or complying with laws; it's about recognizing the value of every individual's online experience. By ensuring your website is accessible, you're opening your doors to everyone, and in doing so, enhancing your site's usability, SEO, and overall brand reputation. As the digital landscape continues to evolve, let accessibility be a cornerstone of your web development strategy, creating a more inclusive and successful online presence.

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