If you’re selling products online in 2024, chances are that you’re constantly on the lookout for new ways to generate content for your brand and showcase your offer. With the seemingly endless list of editing tools and software available, it can be a daunting (and costly) task to figure out which ones are worth dedicating your time to learning, and which ones will work best for you. In this blog, I will take you through three tools that you can use to start upgrading your content today.
Canva
Canva is an online platform that allows you to combine text, graphics, and images to create content that helps deliver your message to your audience. One of the most useful features of this platform {especially for those with limited design experience}, is their extensive library of templates that allow you to customize premade designs with your own messaging, images, and brand style. It also features easy to use tools for editing photos and removing photo backgrounds, which is a great way to highlight your products and incorporate them into your designs.
Capcut
If you’re looking to step up your video content, CapCut is a great tool to start with. Like the other options on this list, it also features user-friendly templates and editing tools, but with an emphasis on video content. One common mistake that brands make is thinking that every piece of content that they post needs to be of the highest-quality and professionally produced. However, in the social media era, audiences have become much more receptive to organic-style content that feels more personal and bridges the gap between the brand and the viewer. CapCut is a great tool to use to take that kind of casual content, and bring it up a level by adding things like captions, transitions, effects, and graphics.
VistaCreate
VistaCreate is another online tool similar to Canva, that allows you to create digital content via premade templates and design elements. In many ways, VistaCreate and Canva are very similar in terms of features and functionality, but it’s always important to try different creative tools to see which ones work best for your style and what you want to create. Even at the professional level, there are many editing tools and software options that people use to achieve similar results. It all comes down to personal preference, and which tools inspire you, and allow you to create most effectively.
These are just a few of the many tools out there to help you start creating content for your brand, but hopefully they can help point you in the right direction towards developing your content style and brand identity. The most important thing is to find ways to stand out and connect with your target audience, and these tools are a great way to start representing your brand the way you want to!