Impakt Podcast Episode 12 | Top 5 Tips to Boost Conversion Rates for Black Friday 2024

Posted Wednesday, September 25, 2024

By: Jeff Welsh

In this episode of the Impakt Podcast, we unveil our Top 5 Conversion Rate Optimization Strategies to help your e-commerce store maximize conversions and boost revenue for Black Friday 2024. Leveraging data from millions of users, these actionable tips are designed to drive significant results for businesses of all sizes. Join our experts as they delve into each strategy, providing real-world examples and success stories that highlight their effectiveness.

What You'll Learn:

  1. Implement a Sticky Add To Cart Button on Mobile Devices: Enhance user experience and increase mobile conversions by making it easier for customers to add products to their cart without excessive scrolling.
  2. Feature User Testimonials on Product Pages: Build trust and credibility with authentic customer stories that resonate with potential buyers.
  3. Use Buttons Instead of Dropdowns for Custom Options: Streamline the customization process to improve usability and reduce drop-offs.
  4. Highlight Collection Page Product Highlights: Boost revenue by strategically showcasing your best-selling and top-rated products.
  5. Offer Free Shipping: Utilize free shipping incentives to increase average order value and encourage more purchases.

Whether you're preparing for the busiest shopping season of the year or looking to enhance your online store’s performance, this episode is packed with insights and strategies to help you achieve outstanding Black Friday results. Tune in to discover how simple website changes can lead to significant improvements in your conversion rates and overall sales.

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