Impakt Podcast Episode 4 | Website Development

Posted Wednesday, July 10, 2024

By: Jeff Welsh

In this episode of the Impakt Podcast, we explore the critical importance of having a dedicated website for your business. While social media platforms like Facebook may have once provided a broader reach, changes in algorithms and paywalls now limit your control and visibility. We discuss why relying solely on a Facebook page is not enough and how a well-designed website can efficiently convert visitors into customers while presenting your brand with credibility.

Our website production process is centered around understanding your product, your audience, and your design preferences. We start by gathering audience insights and analyzing competitor websites to ensure your site stands out. Our collaborative approach involves building a design comp and refining it based on your feedback, with the ultimate goal of clearly communicating your unique selling points.

We also share some of our success stories, including how we streamlined production processes for clients with custom plugins and revitalized businesses by rebuilding their websites on platforms like Shopify, leading to conversion rate increases of up to 30%.

For more information, visit our website, where you'll find additional resources on our processes and the results we've achieved for our clients.


Jeff Welsh
Co-founder, COO
Impakt Results, LLC.
thinkimpakt.com

Jeff Welsh Signature

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