Lead Funnel Strategist

We are seeking a Lead Funnel Strategist/Content Creator to take ownership of our lead generation system, optimize the funnel, and create compelling content that drives results.

If you can turn strangers into superfans without spending a dime on ads, and you want the freedom to own a high-impact strategy from start to finish, we need you! At Impakt, you’ll have the creative control, the data to back your moves, and the chance to directly shape our growth story. Help us gain qualified leads

Why You’ll Love Working With Us

Creative freedom to test, experiment, and innovate without micromanagement.
A results-driven culture that values impact over busywork.
Opportunities to grow into higher strategic roles as we scale.
Flexible, remote-friendly environment that respects work-life balance.

Position Description

Impakt is hiring a creative, results-driven Lead Funnel Strategist/Content Creator to take full ownership of our organic lead generation system. In this role, you’ll design and manage a streamlined marketing funnel, create compelling content that inspires action, and engage directly with our audience to move them from curiosity to conversion. You’ll optimize every stage of the funnel—guiding prospects from awareness to booked calls—while producing strategic content that fuels growth. This position requires proven experience building and managing sales funnels, with the ability to consistently generate at least 100 qualified leads per month for our established products and services. If you thrive at the intersection of strategy, creativity, and measurable results, this is your opportunity to make a direct and lasting impact on our business.

Responsibilities

Develop and execute a simple, effective monthly content calendar for our primary platforms.
Write engaging captions, outline short-form videos, and prepare post assets for the team to produce.
Maintain an active and engaging presence by posting consistently, responding quickly to comments/DMs, and initiating conversations that build trust.
Conduct respectful, targeted outreach (comments and warm DMs) to prospects who match our ideal client profile.
Create or coordinate small, high-value lead magnets (checklists, templates, guides) and keep delivery links organized.
Track and report weekly on profile visits, link clicks, replies, and leads generated.
Test and optimize different content hooks, formats, and posting schedules to maximize performance.
Collaborate with the sales team to ensure smooth lead handoff and optimize conversion rates.
Continuously monitor industry trends and competitor strategies to uncover opportunities and keep our funnel ahead of the curve.

Qualifications

Previous experience with building a sales funnel is required.

Proven experience designing, managing, and optimizing a marketing or sales funnel.
Demonstrated success in generating leads organically through social media.
Strong copywriting skills with an understanding of persuasion, storytelling, and brand voice.
Basic design or video editing skills (Canva, Photoshop, CapCut, Premiere, or DaVinci Resolve).
Familiarity with CRM or email automation tools.
Experience using analytics platforms (Meta Business Suite, Google Analytics, etc.) for performance tracking.
Ability to work independently, manage multiple projects, and meet deadlines without sacrificing quality.

Measured Success

Consistently deliver 100+ qualified leads per month through organic social media, fueling steady revenue growth.
Maintain 20+ booked intro calls per week, ensuring our pipeline stays full and active.
Double profile visits and link clicks within 90 days, increasing brand visibility and lead opportunities.

Next Step

If you’re ready to own a role where your creativity and strategy directly drive results, we want to hear from you. Bring your funnel expertise, your fresh ideas, and your passion for turning engagement into conversions—and let’s grow together. Click “Apply Here” to take the first step toward joining our incredibly talented team.

Apply Here